October 30th, 2009

When will it all end? Why must you be so pervasive and corrosive? Is it because you are cheap and addictive? Isn’t it enough that you have completely revamped the layout of the land, making yourself synonymous with the US and therefore cheapening the inhabitants of the land and making us the mockery of the world?

I have many reasons to hate you, many I have voiced and many more I have simmered with in my brain- vainly stopping it from exploding. However, the topic of today’s letter is to plead with you to stop your sexist marketing and brainwashing. Your actions may seem benign, they may appear to be an easy form of communication- yet they are not, I promise you with every fiber of my being.

Stop assigning gender to your toys and thereby Happy Meals. This makes me so very less than happy, I haven’t enough words to express this to you adequately. People should be allowed to develop their tastes for things without being told, “this is for a boy and this is for a girl.” Lots of boys like ponies and princesses and cats and even more girls like robots and space adventures and dogs. Furthermore- please discard all pink and blue- what was wrong with your red and yellow- they are so pleasing in their non gender defining, non stereotypical, non sexist hues.

Seriously, this is doing aggressive harm. I realize that I may appear silly to many and especially to your well meaning attempt to make it simple for folks who care not to observe what their children may be drawn to naturally and then selecting a toy for them based on that, yet it is wrong- on so many levels.

I apologize for confusing the employees who ask me over and over and over again if I want that Happy Meal for a boy or a girl. However, I will not respond on your terms, and therefore to their vocabulary. I will continue to ask for the toy with which I would like my Happy Meal to be supplied and we will work it out at the second window all the same. I have to start somewhere and if this causes your countdown ‘get-them-out-of-here-before-the-food-could-possibly-be-adequately-prepared-and-cooked’ meter to explode, then maybe you will listen and begin to understand the harm you cause.

With Equality for ALL!
Sincerely,
sm


 

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