I have recently caught a commercial in what I cam only assume is your new ad campaign. It showcases a very attractive body of a physically fit woman. It left me saying:

WHAT????!!!!!!

What happened to you? Why have you stooped so low as to utilize speaking body parts? When I was young you were so great. So clean and white and sparkly. You held the promise of support. If one chose to run or walk or play ball, you would be there to help them in these pursuits. You were expensive and that made you elite and coveted. Your reputation remain untarnished, you were the shoe choice for those who wanted a quality supportive friend to put their feet in to and go on a physical adventure. You were trusted and relied upon and loved. You were above all the hype- though certainly your product produced a bunch of hype. And now, in this day and age chock full of insecurities that women cannot even be friends with other women because of bitter superficial jealousies- you, Reebok, you, run an ad hoping to motivate potential buyers by making tits jealous of ass.

Tits jealous of ass- on the same body! Seriously? Tits jealous of their own ass- all because your shoes claim to firm the aforementioned ass, and how- by just wearing them? Now, by way of your suggestion, women only need to look in the mirror and turn to the side to start a fight with themselves and further embed scarring insecurities that lead to all sorts of diseases and disorders. Well done, Bravo. And while we are on the subject of objectification, for that is what you are very thinly veiling, why women? Where are the close up crotch shots of men? Why no liberty trails talking to pecks? If you are going to make a claim about shoes helping to tone asses, you’d make less asses of yourselves if it was at least an equal opportunity porn fest ad.

Here’s a thought- show what you are advertising. A beauty shot of a pair of sparkling new ass firming reebok shoes may have elevated the commercial a tad bit. As it stands, no shoes were present, and therefore I can assume they were not harmed, in the making of that commercial. I wish I could say the same about women, society and your souls! Yes that pun was intended, you sexist abhorrent jerks.

Sincerely,
sm